AMP Digital Collaborative | Digital marketing agency

Natalie – Digital Marketing Associate

Natalie Vinh is a digital marketing associate with AMP. She’s drawn to projects where her creativity can shine through — from designing and managing a highly active local music magazine to posting about the hottest new reads on BookTok. As AMP’s resident Gen Z, she knows social platforms inside and out and always has her finger on the pulse of the latest trends. Raised a writer with a degree in marketing from Western Washington University, Natalie absolutely loves a creative challenge.

When she isn’t in front of her computer, Natalie is typically found reading a fantasy novel alongside her little orange cat, Peach.

Hitting The Right Nerve

We began our work with SetPoint Medical with a clear mission: build a digital campaign to recruit thousands of potentially qualified patients into their groundbreaking clinical trial. There were tiers to this task; we needed to build the funnel to route prospective patients to a call center, which would then direct the most qualified prospects to their local study sites, where the patients would ultimately have appointments and — if they chose to proceed — receive an investigational surgery.

How to build this funnel effectively required a multi-faceted strategy hinging on a seamless intake survey process on the website, clever and relatable creative and messaging on social media, and expert ad targeting across multiple digital platforms. We weren’t just trying to sell people a product or service, or get signups for an email mailer — we were trying to get people whose disease state made them uniquely qualified for this clinical trial to see the reason to participate, and to feel as assured as possible that this opportunity was something worth pursuing. Through close collaboration with the client, meticulous attention to data and analytics for refinements and learnings, and resonant creative strategy, we achieved what we set out to do — and, in doing so, created a framework for how to tackle similar projects in the future.

Pickleball To The People

For the “fastest-growing sport in America,” new competition is everywhere, as entrepreneurs vie to get in on the ground level of this exciting new market. So, how does a brand new pickleball facility opening in New York City make its mark? That’s the question AMP was tapped to answer.

Our work began with naming the facility (PKLYN, a riff on BKLYN, where the facility is located), defining the brand’s core values and user personas, developing the look, feel and voice of the brand, and helping to translate these foundational assets into the plans for the physical facility and its digital presences. With meticulous dedication and deep collaboration with the client, AMP created a vibrant vision of what PKLYN promises to its customers, laying the strong foundation needed for a brand that’s building in real-time.

See our work at pklyn.com.

Controlling Board Magazine Mockup Together square

We Do Print, Too!

While we specialize in digital marketing, we create content that solves for what our clients need – in this case, a small, progressive lobbying firm, New Visions Group, needed to demystify the budget allocation process for its clients. So, we designed a concise and compelling magazine for just that purpose.

Where there’s a will (and some creativity), there’s a way to turn any information into compelling visual content to engage a target audience.

Getting More Lucid About Our Lanes

Lucid Lane approached AMP with a distinct yet relatively common challenge that we often navigate with our startup clients — how to establish brand awareness with multiple stakeholders (B2B and B2C) who hold fundamentally different viewpoints and sensitivities.

Our project was robust and involved building a new website from the ground-up, developing new messaging and content to support the brand, and activating social media channels to drive awareness and consideration among these distinct stakeholders.

Those Tweets Were Bananas

How do you catalyze engagement with an organization that is steeped in institutional credibility but hasn’t found its voice on the major communications platforms of today? You take the brand that exists, the DNA embedded in its legacy, and you transmogrify that into an electrifying force on social media, delivering exceedingly relevant, nerve-striking content that builds community around its causes.

Our team approached Public Citizen not just as an account to build, but as a massive rebranding project for the progressive movement. In taking their Twitter account from 30K to 500K+ followers, we earned Public Citizen digital clout and broad recognition as a thought leader of today, with our tweets featured in the Washington Post, the NY Times, The Late Show with Stephen Colbert, and more.

It All Started with Democratic Voices

Democratic Voices sought to subvert people’s perceptions of what it means to be “democratic.” By bucking partisan expectations and instead leveraging universal values that resonate with people on both sides of the political aisle, Democratic Voices’ social media presences offered fertile spaces for new kinds of thinking that cut through the prevailing political toxicity of online spaces in the mid-2010s.

AMP’s role was to grow the organization’s partnerships and the effectiveness of its content initiatives with smart, cost-sensitive strategies for high-volume content production, disseminating through dozens of separate social media entities and IRL, all under AMP’s management.

Viral Content For Viral Times

As businesses navigated a post-Covid return to office, our client Crazy Clean was creating a social enterprise designed to provide cleaning and disinfection services to commercial spaces, employ at-risk populations, and reassure workers that their employers were valuing their safety.

Without a robust track record, Crazy Clean needed to build a reputation and validate their value propositions in a way that appealed to businesses and consumers. AMP worked to take their brand persona and bring it to life on social channels, utilizing strategic platforms for reaching an array of stakeholders with captivating messaging and punchy creative that left an impression and helped Crazy Clean expand its business.

On The Frontier Of A Budding Industry

Our work with RISE Dispensaries – as well as its parent company Green Thumb Industries (GTI) and product line RYTHM – shows how AMP’s digital advocacy roots translate into organic community-building around brands online.

Through this years-long partnership, AMP led RISE’s organic content strategy, running dozens of retail social media accounts, advocacy pages, GTI’s corporate accounts, and the RYTHM wholesale product accounts. To overcome the practical constraints of marketing a federally illegal product (meaning: no digital ads), we drove broad awareness of the growing brands through emotionally resonant content that fostered connection to the individual stores within their local communities.

Goodbye, Indoor Dining. Hello, Safer Ways to Socialize.

As New York locked down in March 2020, our client Partiful found itself ready to launch the beta of its gathering-based app (think: cooler alternative to Facebook events) at perhaps the worst time imaginable.

AMP helped the co-founders hone their pandemic message, product features, and Instagram presence by creating compelling content that met the moment and helped Partiful grow its business in a safe, relevant way.

Bitingly Clever Content

How do you make a dialysis machine something people get excited about on social media?

This (clearly fangtastic) graphic came together in ~30 minutes. What took longer was the immersive discovery process and deep partnership we developed with Outset Medical.

Arriving at these lightbulb moments are just one lighthearted example of how we’ve helped this company grow, tell the story of its culture, of its clinical successes, and its impact on the world period.

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We’re a tight team that can provide all you need

Pickleball To The People

Bitingly Clever Content

On The Frontier Of A Budding Industry

Goodbye, Indoor Dining. Hello, Safer Ways to Socialize.

Those Tweets Were Bananas

It All Started with Democratic Voices